End of Days

Largely forgotten 70’s and 80’s designer Zoltan On once declared that “the T-shirt is the greatest American invention”. While here at YourEyesLie we certainly agree with the sentiment most accounts actually attribute the invention of the T-shirt to the British, and in particular the Royal Navy.

The t-shirt- that was later to fight on the front line of anti-war protests, represent rock n roll rebellion, and herald the dawn of the sexual revolution- allegedly came about because sailors were ordered to sew short sleeves onto their undershirts so that their hairy armpits were concealed from royal view on special visits. Rather than arise from any counter-cultural revolution it was ironically establishment prissiness that was the mother of this particular invention.

Since then the t-shirt has become a sociological sponge, an infinitely adaptable medium that reveals the person and the times while concealing the armpits.

And when fabric, cut, print and personality are all in harmony it becomes a joy to behold and to wear. We’re always looking for ways to improve and so your feedback is always greatly appreciated.

YourEyeslie t-shirts: What does yours say?